Frequently Asked Questions
What type of person makes the best franchisee?
Nice, hard working, committed individuals who genuinely care about satisfying their customers and take pride in being the absolute best at what they do. Experience in some aspect of the food business is desirable but not required. Your commitment to delivering the ‘best’ big, juicy ‘run-down-your-chin-good’ burger that has ever been delivered in your city is required. Delivery of quality food is a unique and challenging concept, no one has done it before and that’s why Burger Joe’s Takeout/Delivery is such an exciting business opportunity.

How large is a Protected Territory?
No other Burger Joe’s Takeout/Delivery will be allowed to open or deliver within your territory which will extend in a 3 mile radius from your site.

How long will it take to get started?
There are many variables in getting your unit open. The amount of time it takes to find a location and sign the lease; the extent of remodeling needed; the availability of equipment; the scheduling of your training; and the ability to hire and train your staff all enter into the equation. Most units open 60 to 120 days from the signing of a lease.

How much does a Burger Joe’s Franchise cost to open?
We charge an initial franchise fee of $18,000 to help offset our costs helping you launch your restaurant. In addition, you should have $100,000 to $125,000 to cover all the anticipated costs of opening and running your business for the first several months. Typically, $10,000 to $15,000 of this amount will be held in reserve in your bank account to offset costs that exceed your profits in the early weeks.

Is any financing available?
Burger Joe’s does not offer any financing to prospective franchisees. If you are still working and feel you’ll need to borrow funds to invest in your franchise, we suggest you arrange for an Equity Line loan on your residence that you can draw upon as your needs dictate. It’s typically advisable to make these arrangements before you leave your current job.

Do I buy my equipment and food from Burger Joe’s?
Burger Joe’s will specify the equipment and food products you will need to open and run your restaurant. We have established quality standards. However, we do not sell either equipment or food. You purchase these directly from vendors- most of whom will give you quantity discounts based on the volume purchased by all Burger Joe’s franchisees collectively.

What are the ongoing costs of a franchise?
Like most franchisors we charge a royalty on your ongoing sales. This motivates us to help you grow your business and increase sales, year to year, resulting in an increased revenue stream for Burger Joe’s. We charge 5% of all sales you generate in your unit. In the future, as more Burger Joe’s franchises open across the country we will then charge a 2% assessment on your sales for an Advertising Fund that will be used to benefit all the franchisees in the system. These funds will be used to create ads, window signs and point of sale displays. Management of these expenses will be controlled by franchisees and the Wheeler Restaurant Group, LLC.’s management team.

How much can I earn?
We are unable to provide predictions of how much you will earn in your specific franchise. Your ability and willingness to execute the business plan we’ll share with you during your training will be a prime factor in your success. You control your profit margins and expenses in your franchise.

What steps should I take to further explore the Burger Joe’s Franchise?
  • Complete our Qualification Sheet and forward it to us.
  • Before you reach a decision to join the Burger Joe’s system, we ask that you review our federally-mandated Uniform Franchise Offering Circular (UFOC). This 60 page package completely explains the terms of our offering and includes a copy of the Franchise Agreement that you will sign. We will present a copy of this document to you when you visit us and answer any questions that may arise from its review.
  • If you are interested in a Burger Joe’s Franchise, please complete the enclosed Confidential Qualification Statement and mail to:
    Rickey D. Wheeler
    2364 Fenwick Court
    Marrietta, GA 30064


    If you prefer to answer the Qualification Statement by E-mail
    or have questions contact us at:
    E-mail address: rickey5@bellsouth.net
    Telephone #: 404-876-2005
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